{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours","slug":"357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours","published_at":"2026-04-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/357_How_I_Built_a_Spring_Plant_Sale_Launch_That_Sold_Out_in_48_Hours.mp3?dest-id=1179176","summary":"We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch . And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before. If you've ever run a promotion and thought, \"Why didn't this sell as well as I hoped?\"... this episode is your behind-the-scenes look at what actually moves the needle. I'm walking you through the anatomy of this year's Spring Plant Sale launch -- what I changed, what worked better than expected, and a few \"a-ha\" moments that apply to any kind of farm promotion (not just plant sales). We'll talk about: Why I focused almost entirely on email (and what happened because of it) The subtle shifts I made to the offer that dramatically increased average order value What I did during the first few hours of the launch that most people overlook And one simple post-purchase move that can shape how your customers behave next time This is part case study, part workshop; and if you're planning any kind of seasonal promotion, you'll want to listen. Resources Mentioned: Listen to my podcast from last year's Spring Plant Sale Launch Ep 253 , and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recomme…","meta_description":"We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I appro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2746,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}