# 357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours

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Text version: https://stenobird.com/podcast/my-digital-farmer-podcast-847677/357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours.md
Podcast: [My Digital Farmer Podcast](https://stenobird.com/podcast/my-digital-farmer-podcast-847677)
Published: 2026-04-15T10:00:00+00:00
Episode link: https://mydigitalfarmer.libsyn.com/357-how-i-built-a-spring-plant-sale-launch-that-sold-out-in-48-hours
Audio file: https://traffic.libsyn.com/secure/mydigitalfarmer/357_How_I_Built_a_Spring_Plant_Sale_Launch_That_Sold_Out_in_48_Hours.mp3?dest-id=1179176
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Duration seconds: 2746

## Resource

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch . And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before. If you've ever run a promotion and thought, "Why didn't this sell as well as I hoped?"... this episode is your behind-the-scenes look at what actually moves the needle. I'm walking you through the anatomy of this year's Spring Plant Sale launch -- what I changed, what worked better than expected, and a few "a-ha" moments that apply to any kind of farm promotion (not just plant sales). We'll talk about: Why I focused almost entirely on email (and what happened because of it) The subtle shifts I made to the offer that dramatically increased average order value What I did during the first few hours of the launch that most people overlook And one simple post-purchase move that can shape how your customers behave next time This is part case study, part workshop; and if you're planning any kind of seasonal promotion, you'll want to listen. Resources Mentioned: Listen to my podcast from last year's Spring Plant Sale Launch Ep 253 , and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recomme…

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