Episode
BYD's CMO on building one of Australia’s fastest-rising car brands
- Podcast
- Mumbrellacast
- Published
- May 19, 2026
- Duration seconds
- 1665
- Processing state
not_requested- Canonical source
- https://traffic.megaphone.fm/MEEME6391346208.mp3
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Summary
BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automotive players, and the marketing strategy behind it.