# BYD's CMO on building one of Australia’s fastest-rising car brands

Page: https://stenobird.com/podcast/mumbrellacast-311595/byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands
Text version: https://stenobird.com/podcast/mumbrellacast-311595/byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands.md
Podcast: [Mumbrellacast](https://stenobird.com/podcast/mumbrellacast-311595)
Published: 2026-05-19T23:06:00+00:00
Episode link: https://traffic.megaphone.fm/MEEME6391346208.mp3
Audio file: https://traffic.megaphone.fm/MEEME6391346208.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands
Duration seconds: 1665

## Resource

BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automotive players, and the marketing strategy behind it.

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## Transcript

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