{"podcast":{"title":"Mumbrellacast","slug":"mumbrellacast-311595","podcast_index_feed_id":311595,"rss_url":"https://feeds.megaphone.fm/mumbrellacast","website_url":"https://mumbrella.com.au/category/podcast","image_url":"https://megaphone.imgix.net/podcasts/d61aecf8-242a-11ed-b377-c76a12c6f3ff/image/MicrosoftTeams-image__6_.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mumbrella","episode_count":400,"summary":"Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.","last_synced_at":"2026-06-04T18:19:47.824330+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595"},"episode":{"title":"BYD's CMO on building one of Australia’s fastest-rising car brands","slug":"byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands","published_at":"2026-05-19T23:06:00+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595/byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands","show_page_url":"https://stenobird.com/podcast/mumbrellacast-311595","url":"https://traffic.megaphone.fm/MEEME6391346208.mp3","audio_url":"https://traffic.megaphone.fm/MEEME6391346208.mp3","summary":"BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automotive players, and the marketing strategy behind it.","meta_description":"BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automot…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1665,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mumbrellacast-311595/byd-s-cmo-on-building-one-of-australia-s-fastest-rising-car-brands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}