Episode
How Poppi’s founders built a new soda brand worth $2 billion
- Podcast
- Masters of Scale
- Published
- Apr 30, 2026
- Duration seconds
- 2027
- Processing state
processed
Actions
POST https://stenobird.com/v1/public/podcasts/masters-of-scale/episodes/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/masters-of-scale/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about what it takes to juggle a growing company and family at the same time, how savvy social media strategy helped them stand out, and what happens when you decide to run a Superbowl ad ... four days before the Big Game. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .