# How Poppi’s founders built a new soda brand worth $2 billion

Page: https://stenobird.com/podcast/masters-of-scale/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion
Text version: https://stenobird.com/podcast/masters-of-scale/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion.md
Podcast: [Masters of Scale](https://stenobird.com/podcast/masters-of-scale)
Published: 2026-04-30T09:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/226b7253-30bd-4179-bf5a-e6d827127f4b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/226b7253-30bd-4179-bf5a-e6d827127f4b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Processing state: processed
JSON: https://stenobird.com/v1/public/podcasts/masters-of-scale/episodes/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion
Duration seconds: 2027

## Resource

Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about what it takes to juggle a growing company and family at the same time, how savvy social media strategy helped them stand out, and what happens when you decide to run a Superbowl ad ... four days before the Big Game. Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/masters-of-scale/episodes/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/masters-of-scale/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.