{"podcast":{"title":"Masters of Scale","slug":"masters-of-scale","podcast_index_feed_id":56454,"rss_url":"https://rss.art19.com/masters-of-scale","website_url":"http://www.mastersofscale.com","image_url":"https://content.production.cdn.art19.com/images/09/cf/16/0f/09cf160f-7ecf-4f28-b62b-9f1f6747f4d0/788a9ef330f3937e9356716b19efaedd2be34e27499cb5c5cab93caaa9e4756a0883594dabfab7e6fab7b2d8fa755b1ca90626bc6a42e492cd9621570a6e9854.jpeg","author":"WaitWhat","episode_count":720,"summary":"On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.","last_synced_at":"2026-07-26T08:18:43.092076+00:00","page_url":"https://stenobird.com/podcast/masters-of-scale"},"episode":{"title":"How Poppi’s founders built a new soda brand worth $2 billion","slug":"how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion","published_at":"2026-04-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/masters-of-scale/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion","show_page_url":"https://stenobird.com/podcast/masters-of-scale","url":"https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/226b7253-30bd-4179-bf5a-e6d827127f4b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/226b7253-30bd-4179-bf5a-e6d827127f4b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about what it takes to juggle a growing company and family at the same time, how savvy social media strategy helped them stand out, and what happens when you decide to run a Superbowl ad ... four days before the Big Game. Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2027,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/masters-of-scale/episodes/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/masters-of-scale/how-poppi-s-founders-built-a-new-soda-brand-worth-2-billion.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}