Episode
When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser
- Podcast
- Marketing Vanguard
- Published
- Dec 22, 2025
- Duration seconds
- 1796
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- https://shows.acast.com/cmo-moves/episodes/brand-is-core-to-the-growth-engine-caryn-wasser
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Summary
Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser , Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S. What You'll Learn: How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventions Why "brand-led growth" requires being obsessively rooted in consumer truth over chasing marketing trends The operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impact How to maintain authentic brand positioning when scaling into retail without compromising identity Why early-stage founders should pursue board seats and executive roles at startups over staying at legacy companies The counterintuitive approach to celebrity and influencer partnerships Hosted on Acast. See acast.com/privacy for more information.