{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser","slug":"when-your-brand-is-core-to-the-growth-engine-you-need-to-learn-how-to-drive-ft-caryn-wasser","published_at":"2025-12-22T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/when-your-brand-is-core-to-the-growth-engine-you-need-to-learn-how-to-drive-ft-caryn-wasser","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/brand-is-core-to-the-growth-engine-caryn-wasser","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69491a72e2b7985fa22355d1/media.mp3","summary":"Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser , Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.  What You'll Learn: How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventions Why \"brand-led growth\" requires being obsessively rooted in consumer truth over chasing marketing trends The operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impact How to maintain authentic brand positioning when scaling into retail without compromising identity Why early-stage founders should pursue board seats and executive roles at startups over staying at legacy companies The counterintuitive approach to celebrity and influencer partnerships Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser , Chief Brand Office…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/when-your-brand-is-core-to-the-growth-engine-you-need-to-learn-how-to-drive-ft-caryn-wasser/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/when-your-brand-is-core-to-the-growth-engine-you-need-to-learn-how-to-drive-ft-caryn-wasser.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}