# When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser

Page: https://stenobird.com/podcast/marketing-vanguard-228325/when-your-brand-is-core-to-the-growth-engine-you-need-to-learn-how-to-drive-ft-caryn-wasser
Text version: https://stenobird.com/podcast/marketing-vanguard-228325/when-your-brand-is-core-to-the-growth-engine-you-need-to-learn-how-to-drive-ft-caryn-wasser.md
Podcast: [Marketing Vanguard](https://stenobird.com/podcast/marketing-vanguard-228325)
Published: 2025-12-22T12:00:00+00:00
Episode link: https://shows.acast.com/cmo-moves/episodes/brand-is-core-to-the-growth-engine-caryn-wasser
Audio file: https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69491a72e2b7985fa22355d1/media.mp3
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Duration seconds: 1796

## Resource

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser , Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.  What You'll Learn: How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventions Why "brand-led growth" requires being obsessively rooted in consumer truth over chasing marketing trends The operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impact How to maintain authentic brand positioning when scaling into retail without compromising identity Why early-stage founders should pursue board seats and executive roles at startups over staying at legacy companies The counterintuitive approach to celebrity and influencer partnerships Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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