Episode
Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event
- Podcast
- Marketing Vanguard
- Published
- Feb 26, 2026
- Duration seconds
- 727
- Processing state
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- https://shows.acast.com/cmo-moves/episodes/acing-brand-experience-with-nic-brandenberger-cmo-mammu
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Summary
In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell. What You'll Learn: How to shift the definition of “brand” from product provider to experience giver Why breaking out of the marketing silo is a critical competitive advantage The strategic advantage of being a part of Davos How to balance wholesale and direct-to-consumer channels How consumer-centric foundation separates great marketing from mediocre execution Ways to identify and penetrate niche communities in fragmented markets like US mountaineering Hosted on Acast. See acast.com/privacy for more information.