# Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event

Page: https://stenobird.com/podcast/marketing-vanguard-228325/acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event
Text version: https://stenobird.com/podcast/marketing-vanguard-228325/acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event.md
Podcast: [Marketing Vanguard](https://stenobird.com/podcast/marketing-vanguard-228325)
Published: 2026-02-26T14:53:10+00:00
Episode link: https://shows.acast.com/cmo-moves/episodes/acing-brand-experience-with-nic-brandenberger-cmo-mammu
Audio file: https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69a05e56c2435e6b709c34e9/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event
Duration seconds: 727

## Resource

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell. What You'll Learn: How to shift the definition of “brand” from product provider to experience giver Why breaking out of the marketing silo is a critical competitive advantage  The strategic advantage of being a part of Davos How to balance wholesale and direct-to-consumer channels How consumer-centric foundation separates great marketing from mediocre execution  Ways to identify and penetrate niche communities in fragmented markets like US mountaineering Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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