{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event","slug":"acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event","published_at":"2026-02-26T14:53:10+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/acing-brand-experience-with-nic-brandenberger-cmo-mammu","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69a05e56c2435e6b709c34e9/media.mp3","summary":"In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell. What You'll Learn: How to shift the definition of “brand” from product provider to experience giver Why breaking out of the marketing silo is a critical competitive advantage  The strategic advantage of being a part of Davos How to balance wholesale and direct-to-consumer channels How consumer-centric foundation separates great marketing from mediocre execution  Ways to identify and penetrate niche communities in fragmented markets like US mountaineering Hosted on Acast. See acast.com/privacy for more information.","meta_description":"In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountain…","key_points":[],"chapters":[],"topics":[],"duration_seconds":727,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/acing-brand-experience-with-nic-brandenberger-cmo-mammut-sports-group-ag-at-the-world-economic-forum-event.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}