Episode
What a good rebrand really takes, with Amy Walters, Founder at Bloomify
- Podcast
- Marketing Careers Uncovered
- Published
- Apr 29, 2025
- Duration seconds
- 2448
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Summary
Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction. You’ll hear: how Amy built her freelance business one step at a time the messy reality of rebranding your own business how real brand building starts by understanding the “why” behind the work A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks. Hosted on Acast. See acast.com/privacy for more information.