{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"What a good rebrand really takes, with Amy Walters, Founder at Bloomify","slug":"what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify","published_at":"2025-04-29T05:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/What-a-good-rebrand-really-takes--with-Amy-Walters--Founder-at-Bloomify-e3c7lbs","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497468/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211931-44100-1-99a0b27c08e6e81b.mp3","summary":"Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction. You’ll hear: how Amy built her freelance business one step at a time the messy reality of rebranding your own business how real brand building starts by understanding the “why” behind the work A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the l…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2448,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}