# What a good rebrand really takes, with Amy Walters, Founder at Bloomify

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2025-04-29T05:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/What-a-good-rebrand-really-takes--with-Amy-Walters--Founder-at-Bloomify-e3c7lbs
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112497468/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211931-44100-1-99a0b27c08e6e81b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/what-a-good-rebrand-really-takes-with-amy-walters-founder-at-bloomify
Duration seconds: 2448

## Resource

Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction. You’ll hear: how Amy built her freelance business one step at a time the messy reality of rebranding your own business how real brand building starts by understanding the “why” behind the work A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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