Episode
Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs
- Podcast
- Marketing Careers Uncovered
- Published
- Jun 10, 2025
- Duration seconds
- 3342
- Processing state
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Summary
What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere. We also talk about what it really takes to move from tactical work to strategic leadership - and why simplifying your thinking might be the most powerful thing you do. Hosted on Acast. See acast.com/privacy for more information.