# Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2025-06-10T05:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Making-sense-of-the-marketing-madness--with-Brandon-Keenen--CEO-at-ViVV-Labs-e3c7lc6
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112497478/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211946-44100-1-fe20a5b737ec29a8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs
Duration seconds: 3342

## Resource

What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere. We also talk about what it really takes to move from tactical work to strategic leadership - and why simplifying your thinking might be the most powerful thing you do. Hosted on Acast. See acast.com/privacy for more information.

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