{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs","slug":"making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs","published_at":"2025-06-10T05:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Making-sense-of-the-marketing-madness--with-Brandon-Keenen--CEO-at-ViVV-Labs-e3c7lc6","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497478/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211946-44100-1-fe20a5b737ec29a8.mp3","summary":"What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere. We also talk about what it really takes to move from tactical work to strategic leadership - and why simplifying your thinking might be the most powerful thing you do. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3342,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-sense-of-the-marketing-madness-with-brandon-keenen-ceo-at-vivv-labs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}