Episode
How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host
- Podcast
- Marketing Careers Uncovered
- Published
- May 27, 2025
- Duration seconds
- 2954
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Summary
We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests. We dig into: why most marketers inherit a narrow view of their role how SEO and CRO became siloed (and why that’s a problem) what real optimisation looks like - and what stops teams doing it the mental trap of always spotting what’s broken how to stay curious (and sane) in an AI-saturated world A great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.