# How to think like an optimiser - with Slobodan Manić,  Conversion Strategist & Podcast Host

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2025-05-27T05:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/How-to-think-like-an-optimiser---with-Slobodan-Mani---Conversion-Strategist--Podcast-Host-e3c7lbn
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112497463/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211924-44100-1-44a9c7d8f4b904db.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host
Duration seconds: 2954

## Resource

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests. We dig into: why most marketers inherit a narrow view of their role how SEO and CRO became siloed (and why that’s a problem) what real optimisation looks like - and what stops teams doing it the mental trap of always spotting what’s broken how to stay curious (and sane) in an AI-saturated world A great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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