{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"How to think like an optimiser - with Slobodan Manić,  Conversion Strategist & Podcast Host","slug":"how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host","published_at":"2025-05-27T05:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/How-to-think-like-an-optimiser---with-Slobodan-Mani---Conversion-Strategist--Podcast-Host-e3c7lbn","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497463/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211924-44100-1-44a9c7d8f4b904db.mp3","summary":"We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests. We dig into: why most marketers inherit a narrow view of their role how SEO and CRO became siloed (and why that’s a problem) what real optimisation looks like - and what stops teams doing it the mental trap of always spotting what’s broken how to stay curious (and sane) in an AI-saturated world A great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2954,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/how-to-think-like-an-optimiser-with-slobodan-mani-conversion-strategist-podcast-host.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}