Episode
Getting in on PR’s second renaissance - with Lizi Sprague, Co-Founder at Songue PR
- Podcast
- Marketing Careers Uncovered
- Published
- Nov 4, 2025
- Duration seconds
- 1113
- Processing state
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Summary
Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trusted sources - not ads. This episode covers: how she landed her first PR role on her 64th application the reality of learning pitchcraft from the ground up why pitching isn’t a prompt you throw at ChatGPT and how earned media is becoming essential again in the AI age Subscribe to get the Extended Cut , where we go deeper on how she built her agency, what UK brands get wrong in the US, and how AI visibility audits are changing comms strategy.