{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"Getting in on PR’s second renaissance - with Lizi Sprague, Co-Founder at Songue PR","slug":"getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr","published_at":"2025-11-04T06:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Getting-in-on-PRs-second-renaissance---with-Lizi-Sprague--Co-Founder-at-Songue-PR-e3c7lc7","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497479/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-6%2F4dd476e4-b336-c03d-57c1-689d70db2884.mp3","summary":"Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trusted sources - not ads. This episode covers: how she landed her first PR role on her 64th application the reality of learning pitchcraft from the ground up why pitching isn’t a prompt you throw at ChatGPT and how earned media is becoming essential again in the AI age Subscribe to get the Extended Cut , where we go deeper on how she built her agency, what UK brands get wrong in the US, and how AI visibility audits are changing comms strategy.","meta_description":"Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping dee…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1113,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}