# Getting in on PR’s second renaissance - with Lizi Sprague, Co-Founder at Songue PR

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2025-11-04T06:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Getting-in-on-PRs-second-renaissance---with-Lizi-Sprague--Co-Founder-at-Songue-PR-e3c7lc7
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112497479/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-6%2F4dd476e4-b336-c03d-57c1-689d70db2884.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/getting-in-on-pr-s-second-renaissance-with-lizi-sprague-co-founder-at-songue-pr
Duration seconds: 1113

## Resource

Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trusted sources - not ads. This episode covers: how she landed her first PR role on her 64th application the reality of learning pitchcraft from the ground up why pitching isn’t a prompt you throw at ChatGPT and how earned media is becoming essential again in the AI age Subscribe to get the Extended Cut , where we go deeper on how she built her agency, what UK brands get wrong in the US, and how AI visibility audits are changing comms strategy.

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## Transcript

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