Episode
81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts
- Podcast
- Localization Fireside Chat
- Published
- May 11, 2026
- Duration seconds
- 3245
- Processing state
not_requested- Canonical source
- https://localization-fireside-chat.simplecast.com/
Actions
POST https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/81-of-buyers-already-chose-before-your-first-call-braydan-young-slashexperts/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/localization-fireside-chat-6037984/81-of-buyers-already-chose-before-your-first-call-braydan-young-slashexperts.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Braydan Young, co-founder of Sendoso and now Co-Founder and CEO of SlashExperts, joins Robin Ayoub to unpack one of the most disruptive stats in B2B sales: 81% of buyers have already chosen their preferred vendor before the first sales call. Braydan built SlashExperts around that reality, a peer conversation platform that connects prospective buyers directly with real customers before a sales rep is ever involved. From a Starbucks cease-and-desist that accidentally launched a company, to scaling Sendoso to $152M in funding and 20,000 customers, to walking away and starting over, this is a rare conversation about trust, resilience, and what peer validation actually does to pipeline.