# 81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/81-of-buyers-already-chose-before-your-first-call-braydan-young-slashexperts
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/81-of-buyers-already-chose-before-your-first-call-braydan-young-slashexperts.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-05-11T20:27:42+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/75d54f15-3b7e-43cc-8a6d-d3c665f08bd0/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=75d54f15-3b7e-43cc-8a6d-d3c665f08bd0&feed=1okyeol6
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Duration seconds: 3245

## Resource

Braydan Young, co-founder of Sendoso and now Co-Founder and CEO of SlashExperts, joins Robin Ayoub to unpack one of the most disruptive stats in B2B sales: 81% of buyers have already chosen their preferred vendor before the first sales call. Braydan built SlashExperts around that reality, a peer conversation platform that connects prospective buyers directly with real customers before a sales rep is ever involved. From a Starbucks cease-and-desist that accidentally launched a company, to scaling Sendoso to $152M in funding and 20,000 customers, to walking away and starting over, this is a rare conversation about trust, resilience, and what peer validation actually does to pipeline.

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## Transcript

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