Episode

Dana Groh (MSC): The "M" Stood for Miscellaneous. Now It Stands for $10 Million

Podcast

IM Landscape Growth Podcast

Published

Jun 10, 2026

Duration seconds

1514

Processing state

not_requested

Canonical source

https://im-landscape-growth-podcast.simplecast.com/episodes/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million-4Q8oXJsa

Audio

https://cdn.simplecast.com/media/audio/transcoded/6a96def0-74ff-43f6-b1f4-d9866ec3da89/ce730172-54a8-4105-8b74-069fe54ea4c5/episodes/audio/group/99876d33-67eb-4cca-af0c-c11bea4faf2a/group-item/f1c6ca6f-3b0a-41b8-bad8-b3f469e1ea88/128_default_tc.mp3?aid=rss_feed&feed=65gn8Rd_

JSON

/v1/public/podcasts/im-landscape-growth-podcast-6572079/episodes/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million

Markdown

/podcast/im-landscape-growth-podcast-6572079/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million.md

Actions

• POST https://stenobird.com/v1/public/podcasts/im-landscape-growth-podcast-6572079/episodes/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million/transcription-requests
  Idempotently request low-priority transcript generation for this episode.
• GET https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million.md
  Read the agent-friendly Markdown representation of this episode resource.

Summary

Dana Groh of Minnesota Sod Company shares how niching down to all things turf, hiring a business coach who taught them to read their financials, and learning to get out of her own way took MSC from $1M to a $10M run rate with a team of just 30. She also breaks down the employee survey that hit 100% completion, the project handoff problem they're solving now, and how AI tools like LeanScaper are changing how she leads.