# Dana Groh (MSC): The "M" Stood for Miscellaneous. Now It Stands for $10 Million

Page: https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million
Text version: https://stenobird.com/podcast/im-landscape-growth-podcast-6572079/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million.md
Podcast: [IM Landscape Growth Podcast](https://stenobird.com/podcast/im-landscape-growth-podcast-6572079)
Published: 2026-06-10T13:00:00+00:00
Episode link: https://im-landscape-growth-podcast.simplecast.com/episodes/dana-groh-msc-the-m-stood-for-miscellaneous-now-it-stands-for-10-million-4Q8oXJsa
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Duration seconds: 1514

## Resource

Dana Groh of Minnesota Sod Company shares how niching down to all things turf, hiring a business coach who taught them to read their financials, and learning to get out of her own way took MSC from $1M to a $10M run rate with a team of just 30. She also breaks down the employee survey that hit 100% completion, the project handoff problem they're solving now, and how AI tools like LeanScaper are changing how she leads.

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## Transcript

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