Episode
Public Relation Strategy in the Age of AI and Pay-to-Play Media
- Published
- Apr 7, 2026
- Duration seconds
- 3275
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Summary
Most companies think PR is about sending a press release and landing a feature. It’s not. Public relations isn’t hype. It isn’t pay-to-play placements. And it’s definitely not about controlling the media. It’s about credibility — and credibility has to be earned. So what does that actually look like today? In a world flooded with AI-generated pitches and sponsored features, how do you build a real public relations strategy that works? In this episode of Humans of Growth, I sit down with David Eugene Perry — founder of David Perry & Associates — to unpack what real public relations strategy looks like in today’s media landscape. We break down… ✔ Earned media vs paid media✔ Why paid PR is often just marketing in disguise✔ Public relations and new release frameworks✔ How to write a press release that journalists care about✔ Why media training for executives is no longer optional…And so much more. Whether you’re a SaaS startup or been around the block for decades, this conversation on PR is here to help you cut through the noise and start building trust in a skeptical, fast-moving world. ______________________RESOURCES:Get help finding the right marketing partner. Learn more about David Perry & Associates here.