# Public Relation Strategy in the Age of AI and Pay-to-Play Media

Page: https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media
Text version: https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media.md
Podcast: [Humans of Growth: Stories & Strategies Behind Business Growth & Business Development](https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269)
Published: 2026-04-07T09:00:00+00:00
Episode link: https://perisson.podbean.com/e/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media/
Audio file: https://mcdn.podbean.com/mf/web/qypcm2uvhpezb5v8/DavidPerry.mp3
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JSON: https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media
Duration seconds: 3275

## Resource

Most companies think PR is about sending a press release and landing a feature. It’s not. Public relations isn’t hype. It isn’t pay-to-play placements. And it’s definitely not about controlling the media. It’s about credibility — and credibility has to be earned. So what does that actually look like today? In a world flooded with AI-generated pitches and sponsored features, how do you build a real public relations strategy that works? In this episode of Humans of Growth, I sit down with David Eugene Perry — founder of David Perry & Associates — to unpack what real public relations strategy looks like in today’s media landscape. We break down… ✔ Earned media vs paid media✔ Why paid PR is often just marketing in disguise✔ Public relations and new release frameworks✔ How to write a press release that journalists care about✔ Why media training for executives is no longer optional…And so much more. Whether you’re a SaaS startup or been around the block for decades, this conversation on PR is here to help you cut through the noise and start building trust in a skeptical, fast-moving world. ______________________RESOURCES:Get help finding the right marketing partner. Learn more about David Perry & Associates here.

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## Transcript

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