{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Public Relation Strategy in the Age of AI and Pay-to-Play Media","slug":"public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media","published_at":"2026-04-07T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media/","audio_url":"https://mcdn.podbean.com/mf/web/qypcm2uvhpezb5v8/DavidPerry.mp3","summary":"Most companies think PR is about sending a press release and landing a feature. It’s not. Public relations isn’t hype. It isn’t pay-to-play placements. And it’s definitely not about controlling the media. It’s about credibility — and credibility has to be earned. So what does that actually look like today? In a world flooded with AI-generated pitches and sponsored features, how do you build a real public relations strategy that works? In this episode of Humans of Growth, I sit down with David Eugene Perry — founder of David Perry & Associates — to unpack what real public relations strategy looks like in today’s media landscape. We break down… ✔ Earned media vs paid media✔ Why paid PR is often just marketing in disguise✔ Public relations and new release frameworks✔ How to write a press release that journalists care about✔ Why media training for executives is no longer optional…And so much more. Whether you’re a SaaS startup or been around the block for decades, this conversation on PR is here to help you cut through the noise and start building trust in a skeptical, fast-moving world. ______________________RESOURCES:Get help finding the right marketing partner. Learn more about David Perry & Associates here.","meta_description":"Most companies think PR is about sending a press release and landing a feature. It’s not. Public relations isn’t hype. It isn’t pay-to-play placements. An…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3275,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/public-relation-strategy-in-the-age-of-ai-and-pay-to-play-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}