Episode
Shifting To Full-Time Founder: Stability vs. Risk | Shaina Rainford | Bask & Lather Co.
- Podcast
- Honest Ecommerce
- Published
- Apr 15, 2024
- Duration seconds
- 1309
- Processing state
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Summary
A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor. In This Conversation We Discuss: [00:40] Intro [01:53] The origin story of a hair care breakthrough [02:55] Harnessing homemade remedy to restore hair health [03:45] Using Instagram to validate potential market [04:34] Building a brand story and launching with impact [06:01] Scaling followers using strategic collaborations [06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms [08:06] Workplace struggles as driving force to full-time CEO [10:20] Doubling revenue through full-time entrepreneurship [11:10] Episode Sponsor: Electric Eye [12:07] Ensuring business stability before going full-time [13:26] Harnessing Facebook Pixel for ad success [14:49] Finding an agency dedicated to the business [15:26] Reflecting on team dynamics in decision-making [16:50] Outsourcing warehouse operations for efficiency [18:44] Valuing passion and grit before skills when hiring [20:53] How to get products from Bask & Lather Co. Resources: Subscribe to Honest Ecommerce on Youtube Prevent hair loss with hair growth products baskandlath…