# Shifting To Full-Time Founder: Stability vs. Risk | Shaina Rainford | Bask & Lather Co.

Page: https://stenobird.com/podcast/honest-ecommerce-14292/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2024-04-15T13:00:00+00:00
Episode link: https://honestecommerce.co/episodes/273-shifting-to-full-time-founder-stability-vs-risk-with-shaina-rainford-kYkRacsi
Audio file: https://api.riverside.com/hosting-analytics/media/8eda80b74db1c97a46f6a8ae0d676759c6534c5ab3c16a981c7cc94ceccf1dad/eyJlcGlzb2RlSWQiOiI1YmJhZDM2MC02ODkwLTRkYmMtYTJlYS05YmEyNTQyMTJmYzkiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvNWJiYWQzNjAtNjg5MC00ZGJjLWEyZWEtOWJhMjU0MjEyZmM5L2RlZmF1bHRfdGMubXAzIn0=.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co
Duration seconds: 1309

## Resource

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor. In This Conversation We Discuss: [00:40] Intro [01:53] The origin story of a hair care breakthrough [02:55] Harnessing homemade remedy to restore hair health [03:45] Using Instagram to validate potential market [04:34] Building a brand story and launching with impact [06:01] Scaling followers using strategic collaborations [06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms [08:06] Workplace struggles as driving force to full-time CEO [10:20] Doubling revenue through full-time entrepreneurship [11:10] Episode Sponsor: Electric Eye [12:07] Ensuring business stability before going full-time [13:26] Harnessing Facebook Pixel for ad success [14:49] Finding an agency dedicated to the business [15:26] Reflecting on team dynamics in decision-making [16:50] Outsourcing warehouse operations for efficiency [18:44] Valuing passion and grit before skills when hiring [20:53] How to get products from Bask & Lather Co. Resources: Subscribe to Honest Ecommerce on Youtube Prevent hair loss with hair growth products baskandlath…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/honest-ecommerce-14292/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.