{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":561,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-09-15T04:18:52.996395+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Shifting To Full-Time Founder: Stability vs. Risk | Shaina Rainford | Bask & Lather Co.","slug":"shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co","published_at":"2024-04-15T13:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/273-shifting-to-full-time-founder-stability-vs-risk-with-shaina-rainford-kYkRacsi","audio_url":"https://api.riverside.com/hosting-analytics/media/8eda80b74db1c97a46f6a8ae0d676759c6534c5ab3c16a981c7cc94ceccf1dad/eyJlcGlzb2RlSWQiOiI1YmJhZDM2MC02ODkwLTRkYmMtYTJlYS05YmEyNTQyMTJmYzkiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvNWJiYWQzNjAtNjg5MC00ZGJjLWEyZWEtOWJhMjU0MjEyZmM5L2RlZmF1bHRfdGMubXAzIn0=.mp3","summary":"A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor. In This Conversation We Discuss: [00:40] Intro [01:53] The origin story of a hair care breakthrough [02:55] Harnessing homemade remedy to restore hair health [03:45] Using Instagram to validate potential market [04:34] Building a brand story and launching with impact [06:01] Scaling followers using strategic collaborations [06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms [08:06] Workplace struggles as driving force to full-time CEO [10:20] Doubling revenue through full-time entrepreneurship [11:10] Episode Sponsor: Electric Eye [12:07] Ensuring business stability before going full-time [13:26] Harnessing Facebook Pixel for ad success [14:49] Finding an agency dedicated to the business [15:26] Reflecting on team dynamics in decision-making [16:50] Outsourcing warehouse operations for efficiency [18:44] Valuing passion and grit before skills when hiring [20:53] How to get products from Bask & Lather Co. Resources: Subscribe to Honest Ecommerce on Youtube Prevent hair loss with hair growth products baskandlath…","meta_description":"A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1309,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/shifting-to-full-time-founder-stability-vs-risk-shaina-rainford-bask-lather-co.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}