Episode

Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

Podcast: Honest Ecommerce
Published: Jun 8, 2026
Duration seconds: 1876
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Canonical source: https://honestecommerce.co/episodes/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms-jPAC4k_i
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Summary

On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand, where she is scaling a healthcare-rooted nutrition company into a high-growth ecommerce and omnichannel business with a strong direct-to-consumer and subscription engine. We talk about building Ecommerce alongside healthcare distribution, growing DTC while expanding into Amazon and retail, creating subscription-driven customer retention, and so much more!