{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms","slug":"serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms","published_at":"2026-06-08T13:30:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms-jPAC4k_i","audio_url":"https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/6655a833-0c8d-4146-89bb-c4dc12fac39c/group-item/d40f17b7-26a3-44f6-992b-1fadc9e71d14/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p","summary":"On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand, where she is scaling a healthcare-rooted nutrition company into a high-growth ecommerce and omnichannel business with a strong direct-to-consumer and subscription engine. We talk about building Ecommerce alongside healthcare distribution, growing DTC while expanding into Amazon and retail, creating subscription-driven customer retention, and so much more!","meta_description":"On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-bas…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1876,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}