# Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

Page: https://stenobird.com/podcast/honest-ecommerce-14292/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-06-08T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms-jPAC4k_i
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/6655a833-0c8d-4146-89bb-c4dc12fac39c/group-item/d40f17b7-26a3-44f6-992b-1fadc9e71d14/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/serving-niche-audiences-to-create-category-leadership-catherine-hayden-kate-farms
Duration seconds: 1876

## Resource

On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand, where she is scaling a healthcare-rooted nutrition company into a high-growth ecommerce and omnichannel business with a strong direct-to-consumer and subscription engine. We talk about building Ecommerce alongside healthcare distribution, growing DTC while expanding into Amazon and retail, creating subscription-driven customer retention, and so much more!

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## Transcript

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