Episode
Redefining SEO: Content Engagement Over Keywords | Brent Peterson | ContentBasis | Bonus Episode
- Podcast
- Honest Ecommerce
- Published
- May 9, 2024
- Duration seconds
- 1600
- Processing state
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Summary
With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience. He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman. In This Conversation We Discuss: [00:41] Intro [01:08] Exploring Ecommerce platforms [02:31] Talk Commerce's immersive podcast world [03:07] Crafting human-centered content solutions [04:58] Customizing solutions: AI for specific needs [05:57] Data-driven strategies: leveraging sales insights [08:06] Refining AI output for accuracy in content [10:12] Experimental success via testing SEO strategies [13:14] Evolving SEO: Beyond keyword stuffing [14:58] Establishing authority through content expertise [16:19] Addressing key concerns across platforms [17:57] Finding your USP and thinking outside the box [18:49] Tracking new and lost keywords [20:21] Sta…