# Redefining SEO: Content Engagement Over Keywords | Brent Peterson | ContentBasis | Bonus Episode

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Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2024-05-09T13:00:00+00:00
Episode link: https://honestecommerce.co/episodes/bonus-episode-redefining-seo-content-engagement-over-keywords-with-brent-peterson-38b1vUzE
Audio file: https://api.riverside.com/hosting-analytics/media/c8a366624cfd93ddf81c3cbea360695ab38d02b3b92938c7d2c8a6eb0d9fe19f/eyJlcGlzb2RlSWQiOiJhYjNkNDRmYS1jYjNhLTQ1ODYtYWEzMy1kNzQzODU4ZGQyNmQiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvYWIzZDQ0ZmEtY2IzYS00NTg2LWFhMzMtZDc0Mzg1OGRkMjZkL2RlZmF1bHRfdGMubXAzIn0=.mp3
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Duration seconds: 1600

## Resource

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience. He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman. In This Conversation We Discuss: [00:41] Intro [01:08] Exploring Ecommerce platforms [02:31] Talk Commerce's immersive podcast world [03:07] Crafting human-centered content solutions [04:58] Customizing solutions: AI for specific needs [05:57] Data-driven strategies: leveraging sales insights [08:06] Refining AI output for accuracy in content [10:12] Experimental success via testing SEO strategies [13:14] Evolving SEO: Beyond keyword stuffing [14:58] Establishing authority through content expertise [16:19] Addressing key concerns across platforms [17:57] Finding your USP and thinking outside the box [18:49] Tracking new and lost keywords [20:21] Sta…

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