{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":561,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-09-15T04:18:52.996395+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Redefining SEO: Content Engagement Over Keywords | Brent Peterson | ContentBasis | Bonus Episode","slug":"redefining-seo-content-engagement-over-keywords-brent-peterson-contentbasis-bonus-episode","published_at":"2024-05-09T13:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/redefining-seo-content-engagement-over-keywords-brent-peterson-contentbasis-bonus-episode","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/bonus-episode-redefining-seo-content-engagement-over-keywords-with-brent-peterson-38b1vUzE","audio_url":"https://api.riverside.com/hosting-analytics/media/c8a366624cfd93ddf81c3cbea360695ab38d02b3b92938c7d2c8a6eb0d9fe19f/eyJlcGlzb2RlSWQiOiJhYjNkNDRmYS1jYjNhLTQ1ODYtYWEzMy1kNzQzODU4ZGQyNmQiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvYWIzZDQ0ZmEtY2IzYS00NTg2LWFhMzMtZDc0Mzg1OGRkMjZkL2RlZmF1bHRfdGMubXAzIn0=.mp3","summary":"With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience. He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman. In This Conversation We Discuss: [00:41] Intro [01:08] Exploring Ecommerce platforms [02:31] Talk Commerce's immersive podcast world [03:07] Crafting human-centered content solutions [04:58] Customizing solutions: AI for specific needs [05:57] Data-driven strategies: leveraging sales insights [08:06] Refining AI output for accuracy in content [10:12] Experimental success via testing SEO strategies [13:14] Evolving SEO: Beyond keyword stuffing [14:58] Establishing authority through content expertise [16:19] Addressing key concerns across platforms [17:57] Finding your USP and thinking outside the box [18:49] Tracking new and lost keywords [20:21] Sta…","meta_description":"With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps bus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1600,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/redefining-seo-content-engagement-over-keywords-brent-peterson-contentbasis-bonus-episode/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/redefining-seo-content-engagement-over-keywords-brent-peterson-contentbasis-bonus-episode.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}