Episode
Knowing Your Numbers Gives You Confidence to Invest | Paul Orlando | USC
- Podcast
- Honest Ecommerce
- Published
- Apr 4, 2022
- Duration seconds
- 2009
- Processing state
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Summary
Paul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro [01:47] Paul’s journey on USC [05:01] Chase’s interest in the educational field [05:37] Tactics change, but strategies don’t [07:47] The importance of lifetime value [10:38] Sponsor: Electric Eye electriceye.io [10:58] Sponsor: Mesa apps.shopify.com/mesa [11:41] Sponsor: Gorgias gorgias.grsm.io/honest [13:08] Sponsor: BeProfit beprofit.co [14:39] Sponsor: Klaviyo klaviyo.com/honest [15:26] There are many ways to calculate LTV [17:06] Calculating “time of return” [19:19] Segmenting CAC and LTV [23:03] The relationship between CAC and LTV [25:23] Lessons learned from traditional/old brands [29:24] The other topics in Paul’s book [31:55] Where to buy the Growth Units book [32:18] Segmented data for KPIs is the next level Resources: Subscribe to Honest Ecommerce on Youtube Helping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/ Connect with Paul linkedin.com/in/porlando Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Level up your customer support gorgias.grsm.io/honest Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the life…