{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Knowing Your Numbers Gives You Confidence to Invest | Paul Orlando | USC","slug":"knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc","published_at":"2022-04-04T12:22:49+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/167-knowing-your-numbers-gives-you-confidence-to-invest-with-paul-orlando-utDQ_EhX","audio_url":"https://api.riverside.com/hosting-analytics/media/5d1bbc4ff2a4c019f98ccbd30607cd60df2a1f38138b5ea838158578ec3e5170/eyJlcGlzb2RlSWQiOiJhNDViNzNkZC1lNmVlLTRlYTQtOWQwZi0yNzExZTM4NzM5ZTAiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvYTQ1YjczZGQtZTZlZS00ZWE0LTlkMGYtMjcxMWUzODczOWUwL2RlZmF1bHRfdGMubXAzIn0=.mp3","summary":"Paul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro [01:47] Paul’s journey on USC [05:01] Chase’s interest in the educational field [05:37] Tactics change, but strategies don’t [07:47] The importance of lifetime value [10:38] Sponsor: Electric Eye electriceye.io [10:58] Sponsor: Mesa apps.shopify.com/mesa [11:41] Sponsor: Gorgias gorgias.grsm.io/honest [13:08] Sponsor: BeProfit beprofit.co [14:39] Sponsor: Klaviyo klaviyo.com/honest [15:26] There are many ways to calculate LTV [17:06] Calculating “time of return” [19:19] Segmenting CAC and LTV [23:03] The relationship between CAC and LTV [25:23] Lessons learned from traditional/old brands [29:24] The other topics in Paul’s book [31:55] Where to buy the Growth Units book [32:18] Segmented data for KPIs is the next level Resources: Subscribe to Honest Ecommerce on Youtube Helping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/ Connect with Paul linkedin.com/in/porlando Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Level up your customer support gorgias.grsm.io/honest Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the life…","meta_description":"Paul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2009,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}