# Knowing Your Numbers Gives You Confidence to Invest | Paul Orlando | USC

Page: https://stenobird.com/podcast/honest-ecommerce-14292/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2022-04-04T12:22:49+00:00
Episode link: https://honestecommerce.co/episodes/167-knowing-your-numbers-gives-you-confidence-to-invest-with-paul-orlando-utDQ_EhX
Audio file: https://api.riverside.com/hosting-analytics/media/5d1bbc4ff2a4c019f98ccbd30607cd60df2a1f38138b5ea838158578ec3e5170/eyJlcGlzb2RlSWQiOiJhNDViNzNkZC1lNmVlLTRlYTQtOWQwZi0yNzExZTM4NzM5ZTAiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvYTQ1YjczZGQtZTZlZS00ZWE0LTlkMGYtMjcxMWUzODczOWUwL2RlZmF1bHRfdGMubXAzIn0=.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc
Duration seconds: 2009

## Resource

Paul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro [01:47] Paul’s journey on USC [05:01] Chase’s interest in the educational field [05:37] Tactics change, but strategies don’t [07:47] The importance of lifetime value [10:38] Sponsor: Electric Eye electriceye.io [10:58] Sponsor: Mesa apps.shopify.com/mesa [11:41] Sponsor: Gorgias gorgias.grsm.io/honest [13:08] Sponsor: BeProfit beprofit.co [14:39] Sponsor: Klaviyo klaviyo.com/honest [15:26] There are many ways to calculate LTV [17:06] Calculating “time of return” [19:19] Segmenting CAC and LTV [23:03] The relationship between CAC and LTV [25:23] Lessons learned from traditional/old brands [29:24] The other topics in Paul’s book [31:55] Where to buy the Growth Units book [32:18] Segmented data for KPIs is the next level Resources: Subscribe to Honest Ecommerce on Youtube Helping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/ Connect with Paul linkedin.com/in/porlando Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Level up your customer support gorgias.grsm.io/honest Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the life…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/honest-ecommerce-14292/knowing-your-numbers-gives-you-confidence-to-invest-paul-orlando-usc.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.