Episode

Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

Podcast: Honest Ecommerce
Published: Jun 29, 2026
Duration seconds: 2048
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Canonical source: https://honestecommerce.co/episodes/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline-longevity-GfTruPUq
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Summary

On this episode of Honest Ecommerce, we have Katrina Adams. She is the Director of Growth at Timeline Longevity, focusing on new customer acquisition across paid media, creative, and CRO. She’s helped scale the business to nearly nine figures by constantly testing, iterating, and finding what actually drives conversion—not just traffic. We talk about structuring landing pages to tell a story, moving past shotgun marketing tactics, diversifying your marketing channels, and so much more!