# Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

Page: https://stenobird.com/podcast/honest-ecommerce-14292/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-06-29T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline-longevity-GfTruPUq
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/4eccc16b-9a81-43fc-bfe7-7c028a2fd9a9/group-item/4fd5473f-f2ee-44d2-8d9f-5e18a28656dd/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline
Duration seconds: 2048

## Resource

On this episode of Honest Ecommerce, we have Katrina Adams. She is the Director of Growth at Timeline Longevity, focusing on new customer acquisition across paid media, creative, and CRO. She’s helped scale the business to nearly nine figures by constantly testing, iterating, and finding what actually drives conversion—not just traffic. We talk about structuring landing pages to tell a story, moving past shotgun marketing tactics, diversifying your marketing channels, and so much more!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/honest-ecommerce-14292/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.