{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline","slug":"defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline","published_at":"2026-06-29T13:30:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline-longevity-GfTruPUq","audio_url":"https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/4eccc16b-9a81-43fc-bfe7-7c028a2fd9a9/group-item/4fd5473f-f2ee-44d2-8d9f-5e18a28656dd/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p","summary":"On this episode of Honest Ecommerce, we have Katrina Adams. She is the Director of Growth at Timeline Longevity, focusing on new customer acquisition across paid media, creative, and CRO. She’s helped scale the business to nearly nine figures by constantly testing, iterating, and finding what actually drives conversion—not just traffic. We talk about structuring landing pages to tell a story, moving past shotgun marketing tactics, diversifying your marketing channels, and so much more!","meta_description":"On this episode of Honest Ecommerce, we have Katrina Adams. She is the Director of Growth at Timeline Longevity, focusing on new customer acquisition acro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2048,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/defining-your-north-star-for-clearer-ad-messaging-katrina-adams-timeline.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}