Episode
Top Five Sales Activities that Drive Home Care Referrals (Sean Reiley)
- Podcast
- Home Care Strategy Lab
- Published
- May 26, 2026
- Duration seconds
- 3643
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/779325a7
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Summary
#62 Most home care sales reps stay busy—but very few generate high-quality referrals consistently. Sean Reiley, CTO at 52 Weeks Marketing, breaks down the specific sales activities, scorecards, benchmarks, and accountability systems that separate top-performing reps from everyone else. Sean shares the five sales activities that actually drive referrals, how many referral sources a rep should manage, what productivity should look like week-to-week, and the biggest mistakes operators and sales leaders make when managing referral accounts. Sean Reiley / [email protected] 52 Weeks Marketing & CRM Sponsors : GUIDE-Ready Respite Provider Program (Debbie Miller + Harmonic Health) CMS GUIDE Participant List (spreadsheet download)