# Top Five Sales Activities that Drive Home Care Referrals (Sean Reiley)

Page: https://stenobird.com/podcast/home-care-strategy-lab-7276600/top-five-sales-activities-that-drive-home-care-referrals-sean-reiley
Text version: https://stenobird.com/podcast/home-care-strategy-lab-7276600/top-five-sales-activities-that-drive-home-care-referrals-sean-reiley.md
Podcast: [Home Care Strategy Lab](https://stenobird.com/podcast/home-care-strategy-lab-7276600)
Published: 2026-05-26T12:00:00+00:00
Episode link: https://share.transistor.fm/s/779325a7
Audio file: https://media.transistor.fm/779325a7/2b2de434.mp3
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JSON: https://stenobird.com/v1/public/podcasts/home-care-strategy-lab-7276600/episodes/top-five-sales-activities-that-drive-home-care-referrals-sean-reiley
Duration seconds: 3643

## Resource

#62 Most home care sales reps stay busy—but very few generate high-quality referrals consistently. Sean Reiley, CTO at 52 Weeks Marketing, breaks down the specific sales activities, scorecards, benchmarks, and accountability systems that separate top-performing reps from everyone else. Sean shares the five sales activities that actually drive referrals, how many referral sources a rep should manage, what productivity should look like week-to-week, and the biggest mistakes operators and sales leaders make when managing referral accounts. Sean Reiley / Sean@hmstechsystems.com 52 Weeks Marketing & CRM Sponsors : GUIDE-Ready Respite Provider Program (Debbie Miller + Harmonic Health) CMS GUIDE Participant List (spreadsheet download)

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## Transcript

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